Privacy policy

Last updated: 20 September 2026

Herbiovet operates this store and website, including all related information, content, features, tools, products and services, to give you as a customer a tailored shopping experience (the "Services"). Herbiovet is powered by Shopify, which enables us to provide the Services to you. This privacy policy describes how we collect, use and disclose your personal data when you visit, use or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our terms of service and this privacy policy, this privacy policy takes precedence with regard to the collection, processing and disclosure of your personal data.

Please read this privacy policy carefully. By using and accessing any of the Services, you confirm that you have read this privacy policy and understand how your data is collected, used and disclosed as described in this privacy policy.

Personal data we collect or process

When we use the term "personal data" we mean information that identifies or can reasonably be linked to you or another person. Personal data does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal data, including inferences drawn from this personal data, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

• Contact details including name, address, billing address, shipping address, phone number and email address.
• Financial information including credit card numbers, debit card numbers and financial account numbers, payment card information, financial account information, transaction details, information about payment methods, payment confirmations and other payment details.
• Account information including username, password, security questions, preferences and settings.
• Transaction information including the items you view, add to your cart, add to your wishlist or purchase, return, exchange or cancel, and your past transactions.
• Communications with us including the information you provide in your communications with us, for example when you send a customer support request.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal data;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal data on our behalf;
• From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which of our Services you use, we may use personal data for the following purposes:

• Providing, tailoring and improving the Services. We use your personal data to provide the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews and create a tailored shopping experience for you, for example by recommending products related to your purchases. This may include using your personal data to better tailor and improve the Services.
• Marketing and advertising. We use your personal data for marketing and promotional purposes, for example to send marketing, advertising and promotional communications by email, text message or post, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
• Security and fraud prevention. We use your personal data to verify your account, to provide a secure payment and shopping experience, to detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, to protect public safety and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login details secure. We strongly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with you. We use your personal data to provide you with customer support, respond to your questions, provide effective services and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

In certain circumstances we may disclose your personal data to third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include:

• To Shopify, vendors and other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share information about you to show you targeted advertising and marketing based on your online activity with different merchants and websites.
• When you direct us or otherwise consent to us disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• To our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Information you provide to the Services will be transferred to and shared with Shopify and third parties that may be located in countries other than the country where you reside, in order to provide and improve the Services for you. In addition, to protect, grow and improve our business, we use certain enhanced features from Shopify that incorporate data and information obtained from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants and Shopify. In these circumstances Shopify is responsible for the processing of your personal data, including for responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and the rights you have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal data here. Link to the Shopify privacy portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect any personal data about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request that it be deleted. As of the effective date of this privacy policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal data of individuals under 16 years of age.

Security and retention of your data

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on different factors, such as whether we need the data to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to access/know. You may have the right to request access to personal data that we hold about you.
• Right to delete. You may have the right to request that we delete personal data we hold about you.
• Right to correct. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal data and the rights you have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted by applicable law. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorised them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the time required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of responsible data protection authorities here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you live.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this privacy policy

We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised privacy policy on this website, update the "Last updated" date and take any other steps required by applicable law.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of your rights, please email us at info@herbiovet.se. In accordance with applicable data protection laws, we are the data controller of your personal data.